Partner Marketing Manager

Developing and executing joint go-to-market strategies with strategic partners

Creating and managing customer advocacy programs and reference networks

Producing customer case studies, testimonials, and success story content

Planning and executing integrated co-marketing campaigns across multiple channels

Managing partner relationships and negotiating partnership agreements and terms

Tracking and reporting on marketing campaign performance and ROI metrics

Coordinating cross-functional teams across marketing, sales, product, and partnerships

Developing compelling messaging and positioning for partner ecosystems

Managing partner marketing budgets and demonstrating financial impact

Building and maintaining databases of customer stories and proof points

Creating solution briefs, one-pagers, and partner-facing collateral

Planning and executing events, webinars, and virtual activations

Developing and delivering partner enablement training and resources

Managing end-to-end partnership logistics and contract fulfillment

Identifying and prioritizing high-impact partnership opportunities

Conducting market research and competitive analysis to inform strategy

Managing multi-year, complex partnership agreements and negotiations

Gathering customer insights and voice-of-customer research to inform product and marketing

Building repeatable and scalable partnership programs

Creating vertical-specific marketing strategies and use-case materials

Building strong relationships with external partners and internal stakeholders

Storytelling and narrative development for customer and brand messaging

Managing multiple initiatives and priorities in fast-paced environments

Collaborating across organizational silos to align on strategy and execution

Operating with high autonomy and taking ownership of outcomes

Influencing and negotiating with external partners and internal teams

Communicating complex technical concepts to diverse audiences

Organizing stakeholders and managing complex project workflows

Thriving in ambiguous situations and adapting to changing priorities

Producing content at high volume and maintaining quality standards