Field Marketing Manager
This role develops and executes regional marketing programs that drive enterprise pipeline and sales acceleration across priority accounts and target markets. Field Marketing Managers design hands-on experiences—from executive dinners and sponsored conferences to community-building initiatives and account-based activations—that create meaningful engagement with technical buyers and economic decision-makers navigating complex AI infrastructure and software decisions. Unlike demand generation specialists focused on digital channels or product marketers shaping messaging strategy, this role bridges sales and marketing through on-the-ground execution, managing logistics and relationships to convert high-value opportunities. These positions typically sit within regional or field marketing teams, reporting to senior marketing leaders and working closely with sales leadership, revenue operations, and cross-functional growth teams to align every program to measurable pipeline outcomes.
Skills
What companies are looking for in this role.
Planning and executing end-to-end field marketing events including conferences, trade shows, roadshows, and executive programs
Managing event logistics including venue selection, vendor negotiation, budget management, and on-site execution
Driving pipeline generation and measuring revenue impact through field marketing programs
Partnering with sales teams to align field marketing strategy with pipeline goals and account priorities
Designing and executing account-based marketing programs targeting priority accounts and strategic opportunities
Developing event strategy and messaging tailored to target audience personas and industry verticals
Tracking and reporting on event key performance indicators including attendance, pipeline generated, and return on investment
Coordinating lead capture, routing, and follow-up processes to convert event attendees into opportunities
Building and maintaining vendor relationships for event production, printing, and promotional materials
Managing regional marketing budgets and evaluating cost-effectiveness of marketing investments
Developing go-to-market strategy and translating global strategy into regional execution plans
Identifying and evaluating third-party conference and sponsorship opportunities aligned with business priorities
Creating and scaling repeatable field marketing playbooks and operational processes
Sourcing, managing inventory, and distributing branded materials, swag, and executive gifts
Coordinating shipping logistics for event materials and promotional items to multiple locations
Building data-driven marketing plans and using analytics to optimize campaign performance
Designing and executing programs for developer and technical audiences including hackathons and technical workshops
Building ecosystem partnerships and community engagement programs with accelerators, VCs, and technology partners
Creating integrated multi-channel campaigns spanning email, digital, content, direct mail, and events
Leveraging artificial intelligence and automation tools to amplify marketing effectiveness and efficiency
Collaborating across cross-functional teams including sales, product marketing, operations, and customer success
Building trust and strong working relationships with sales teams and account executives
Project managing complex initiatives from planning through execution with attention to detail and quality
Communicating business impact and marketing performance to executive stakeholders and leadership
Adapting quickly to changing market conditions and organizational priorities with flexibility
Translating customer insights and market research into compelling event themes and messaging
Conducting customer and prospect research to understand buying behaviors and decision-making processes
Presenting insights and recommendations to influence decision-making among peers and leadership
Mentoring and enabling sales teams on event positioning, talking points, and follow-up strategies
Technology
The tools and technologies that define this role.
Open Jobs
50 open Field Marketing Manager jobs across 27 companies.
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