Product Marketing Manager
Product Marketing Managers at AI companies develop positioning and messaging strategies that translate complex AI capabilities into compelling narratives for target audiences. They own go-to-market strategy for specific products or verticals, working closely with product, sales, and engineering teams to launch features, build sales enablement, and drive adoption. What distinguishes this role from general marketing is its deep focus on understanding buyer and user needs, competitive dynamics, and product differentiation—requiring both technical fluency and strategic thinking. These roles typically sit within dedicated product marketing functions that report to heads of marketing or chief marketing officers, operating as cross-functional partners who shape not just how products are communicated but how they're packaged and positioned in market.
Skills
What companies are looking for in this role.
Developing product positioning and messaging strategies that differentiate offerings in competitive markets
Creating field-ready sales enablement materials including decks, one-pagers, battlecards, and use-case libraries
Leading cross-functional product launch execution from planning through post-launch analysis
Translating complex technical capabilities into clear value propositions for executive and practitioner audiences
Developing go-to-market strategies aligned with sales processes and buyer personas
Building market narratives through thought leadership content and customer storytelling
Partnering with product and engineering teams to understand technical depth and inform GTM decisions
Conducting competitive intelligence analysis and maintaining competitive positioning frameworks
Developing vertical or industry-specific positioning and messaging tailored to sector-specific buyer needs
Creating customer proof points, case studies, and evidence-based marketing materials
Developing repeatable sales plays and frameworks that scale across enterprise and upmarket segments
Leading account-based marketing campaigns and strategic deal support programs
Translating AI model capabilities and frontier research into defensible, business-focused messaging
Marketing AI-powered applications including conversational AI, real-time augmentation, and agent systems
Positioning agentic AI systems and autonomous workflows for enterprise adoption
Building playbooks for expanding product adoption across new customer segments and use cases
Developing positioning for AI-native data platforms and specialized AI at scale
Owning narrative strategy and content operations to position companies as thought leaders
Communicating retrieval and vector search technical concepts to both developer and enterprise buyer audiences
Collaborating cross-functionally with sales, marketing, product, and customer success teams
Operating with high autonomy and accountability to measurable business outcomes
Operating as a connective tissue between product, marketing, sales, and executive teams
Writing and editing with exceptional clarity, precision, and persuasiveness
Executing with speed and quality at the pace of AI-native and fast-moving companies
Translating customer insights and market feedback into strategic recommendations
Building and maintaining executive relationships with C-suite and industry leaders
Technology
The tools and technologies that define this role.
Open Jobs
95 open Product Marketing Manager jobs across 60 companies.
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