Skills
What companies are looking for in this role.
Developing and executing go-to-market strategies including positioning, messaging, and launch planning for technical products
Conducting customer and market research to identify needs, trends, and competitive dynamics
Collaborating cross-functionally with product, engineering, and sales leadership to influence product roadmap and strategy
Creating sales enablement materials including battlecards, objection handling, and competitive positioning
Building and maintaining messaging frameworks and product positioning narratives
Analyzing competitive landscape and translating competitive insights into differentiation strategies
Translating complex technical capabilities and infrastructure concepts into clear market narratives
Engaging and communicating credibly with technical audiences including developers, engineers, and infrastructure teams
Planning and executing product launches across multiple channels and audiences
Developing technical content and thought leadership materials for practitioners and decision-makers
Leading demand generation campaigns and defining marketing programs that drive pipeline and adoption
Building and leading cross-functional marketing teams with oversight of strategy, execution, and team development
Developing data-driven insights to inform strategic decisions and validate market hypotheses
Understanding AI and machine learning technologies, use cases, and decision-maker personas
Building go-to-market strategies specific to AI infrastructure, agents, and deployment platforms
Creating interactive experiences, proof-of-concepts, and technical demonstrations that illustrate AI capabilities
Developing and communicating narratives around AI safety, interpretability, and responsible AI deployment
Operating at both strategic and tactical levels, balancing visionary thinking with hands-on execution
Serving as a trusted advisor to executive leadership and influencing strategic business decisions
Building deep credibility and relationships across cross-functional teams and external stakeholders
Communicating complex ideas clearly to diverse audiences from technical practitioners to executives
Synthesizing information from multiple sources to create clear, actionable insights and recommendations
Maintaining a voice of the customer perspective and bringing outside-in thinking to strategic decisions
Driving alignment and consensus across teams with competing priorities and perspectives
Managing ambiguity and decomposing complex, multifaceted business problems into solvable components
Technology
The tools and technologies that define this role.
Open Jobs
63 open Product Marketing Manager jobs across 29 companies.
Other Marketing roles
Owns acquisition, activation, and retention funnels through performance marketing, lifecycle campaigns, and data-driven experimentation.
Plans and executes regional marketing programs, events, and campaigns that support sales pipeline generation.
Manages brand identity, public relations, corporate communications, media relations, and external-facing communications. Covers brand managers, PR managers, corporate communications leads, executive communications managers, research communications, and press relations.
Creates and distributes content across owned and social channels to build audience engagement and brand awareness.
Plans and executes marketing events including conferences, field events, webinars, and sponsored experiences.