Growth Marketing Manager
This role drives acquisition and revenue growth by managing the complete performance marketing funnel—from paid media strategy and campaign optimization to lifecycle engagement and retention tactics. Growth Marketing Managers in AI companies focus on reaching technical and executive audiences for products like enterprise AI platforms, generative tools, and agent infrastructure, using data-driven testing across channels like LinkedIn, Google Ads, and email to prove ROI and scale what works. They sit at the intersection of strategy and execution, owning budget allocation, creative testing, attribution, and cross-functional collaboration with sales, product, and analytics teams to turn marketing spend into measurable pipeline and customer outcomes.
Measured across 67 of 70 open postings.
This role is advertised at 3 levels, so a single figure for the role would describe none of them. Experience and pay are the midpoints for each level on its own.
| Level | Share | Median years | Median pay |
|---|---|---|---|
| Mid | 43%(29) | 4 | $176k |
| Senior | 27%(18) | 5 | $168k |
| Manager | 19%(13) | 7 | — |
A dash means too few postings stated it to report a midpoint. Most companies do not publish a salary band, so pay is indicative rather than a market rate. 1 level with fewer than 10 open postings is not shown.
“Already building with AI. You use AI day to day, you're comfortable building agents, and you'll use Lovable to ship the tools this role runs on.”
“imagine how marketing works using AI to automate, personalize and scale impact”
“Curious about AI, follows the technology ecosystem closely, and has exceptional judgment on what makes marketing stand out”
“Identify opportunities to improve workflows through templates, automation, and AI-enabled tools.”
Requirements are a share of every open posting, so a role missing from this list is one where almost nobody asks. Work mode is different: many postings never say, so that figure counts only the ones that do. A posting stops being advertised when it is filled, cancelled or reorganised, so read the last figure as how long these stay on the market, not as time to hire.
Skills
What companies are looking for in this role.
Demand generation programs
Growth experimentation and CRO
Paid media management
Marketing and GTM measurement and attribution
Account-based marketing
Product analytics & experimentation
Customer lifecycle marketing
Content strategy and editorial planning
Marketing operations and martech
Go-to-market strategy
Product positioning and messaging
Campaign creative direction
Web experience optimization
Experimentation and causal inference
Revenue analytics and reporting
Market and competitive intelligence
Hands-on AI tool fluency
AI-driven personalization
AI-assisted content production
AI workflow automation
Cross-functional collaboration
Technology
The tools and technologies that define this role.
Open Jobs
70 open Growth Marketing Manager jobs across 39 companies.
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