Growth Marketing Manager
This role manages the full customer acquisition and retention funnel for AI products, moving beyond traditional campaign execution to architect scalable growth systems. Growth Marketing Managers own paid channels, lifecycle campaigns, and experimentation programs—translating performance data into iterative improvements across acquisition, onboarding, and retention. They sit at the intersection of marketing, product, and data, partnering closely with engineering and sales to optimize conversion rates, reduce friction, and maximize lifetime value. The role thrives in fast-paced, metrics-driven teams at AI companies where growth is a cross-functional responsibility.
Skills
What companies are looking for in this role.
Managing end-to-end growth campaigns from strategy through execution to measurement and optimization
Designing and optimizing conversion funnels across multiple digital touchpoints and channels
Analyzing marketing data to identify performance bottlenecks, surface insights, and drive decision-making
Collaborating cross-functionally with product, sales, design, and engineering teams on go-to-market initiatives
Building and executing demand generation programs that drive qualified pipeline and revenue
Conducting and interpreting A/B tests to optimize messaging, creative, and user experiences
Developing positioning and messaging that translates product value into compelling business outcomes
Developing lifecycle marketing campaigns across email, in-app, and multi-channel platforms
Managing paid acquisition campaigns across search, social, and programmatic channels
Identifying high-leverage growth opportunities and testing them rapidly with incomplete information
Creating customer segmentation frameworks and targeting strategies based on buyer personas and behavior
Managing budgets and demonstrating ROI and pipeline contribution across marketing initiatives
Building and operationalizing attribution models to tie marketing spend to revenue outcomes
Executing account-based marketing programs targeting high-value customer segments and accounts
Building and scaling creator and influencer partnership programs to drive awareness and adoption
Designing AI-powered content and creative production systems to increase speed and scale
Organizing and executing community-driven growth programs including hackathons and events
Leveraging search engine optimization and answer engine optimization to drive organic acquisition
Operating with ownership mentality, moving fast, and taking accountability for measurable outcomes
Communicating complex marketing performance and strategy to executive stakeholders with clarity
Managing cross-functional projects with multiple workstreams in fast-paced, ambiguous environments
Building high-performing teams and establishing scalable marketing processes and systems
Evaluating creative quality and brand fit with a discerning eye for what resonates with target audiences
Adapting campaigns and messaging for regional and cultural audiences across global markets
Earning trust and securing buy-in from technical audiences including developers and CTOs
Technology
The tools and technologies that define this role.
Open Jobs
58 open Growth Marketing Manager jobs across 33 companies.
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