Applied Methods
~The MetaMarketingMarketing Leadership

Marketing Leadership

Marketing leaders at AI companies own the end-to-end function that translates cutting-edge AI capabilities into compelling market narratives and revenue growth. They build teams and establish operating systems to execute strategy across demand generation, product positioning, brand, and regional go-to-market motions—whether managing global portfolios, scaling regional operations, or launching new product categories. Their impact spans from establishing what makes their AI defensibly different in crowded markets, to architecting sales enablement for complex enterprise deals, to sequencing market investment where signal is strongest. These roles sit at the intersection of product vision, sales strategy, and customer insight, partnering closely with executives across GTM, product, and leadership to ensure marketing delivers both cultural moments and measurable pipeline.

$ titles --canonical
Chief Marketing OfficerVP of MarketingVP MarketingHead of MarketingMarketing DirectorMarketing Director EMEADirector of MarketingHead of Web MarketingHead of Web
Open Jobs22
Companies Hiring15
$ expectations --role marketing-leadership

Measured across 22 of 22 open postings.

41%
expect AI in the role's own work
14% state it as a requirement
46%
work directly with customers
86%
manage people
Director
most common level
64% of open postings
BY LEVEL

This role is advertised at one level, so a single figure for the role would describe none of them. Experience and pay are the midpoints for each level on its own.

LevelShareMedian yearsMedian pay
Director64%(14)10—

A dash means too few postings stated it to report a midpoint. Most companies do not publish a salary band, so pay is indicative rather than a market rate. 3 levels with fewer than 10 open postings are not shown.

WHAT THEY ASK FOR, VERBATIM

“This is an AI-first role at an AI-first company. Account research, localization, campaign analysis, and reporting should be workflows you”

Exa · Head of Marketing, EMEA

“Build an AI-powered publishing engine that enables the TMM team to scale content faster, leveraging AI assistance for content creation and publishing”

Databricks · Director, Technical Marketing

“High fluency with AI tools across the PMM workflow (research, insight synthesis, messaging, competitive intelligence, enablement, and content)”

Gong · Vice President, Product Marketing

“You build and deploy agents. You've automated real parts of your own PMM work with them”

Synthesia · Head of Product Marketing
$02

Skills

What companies are looking for in this role.

$ skills --core

Go-to-market strategy

82%

Demand generation programs

73%

Product positioning and messaging

41%

Marketing and GTM measurement and attribution

41%

Content strategy and editorial planning

32%

Field and regional marketing

32%

Account-based marketing

32%

Market and competitive intelligence

23%

Sales enablement

23%

Event program management

18%

Developer advocacy and technical content

14%

Web experience optimization

9%

Campaign creative direction

9%

Forecasting and pipeline management

9%

GTM systems and CRM operations

9%

Partner and channel ecosystem development

9%

Partner and co-marketing programs

9%

Product strategy & roadmapping

9%

Territory and quota planning

9%
$ skills --emerging

Category creation and zero-to-one GTM

14%

AI capability positioning

9%

AI search and answer optimization

9%

AI-assisted content production

9%

Hands-on AI tool fluency

9%
$ skills --soft

Technical team leadership and mentoring

64%

Cross-functional collaboration

50%

Executive communication and storytelling

23%

Executive data storytelling

9%
$03

Technology

The tools and technologies that define this role.

$ tech --platform
Salesforcelow
$ tech --concept
AI agentsmoderate
A/B testinglow
Marketing automationlow
$04

Open Jobs

22 open Marketing Leadership jobs across 15 companies.

Exa6d
Head of Marketing, EMEA
London·Marketing
Databricks1w
Director, Technical Marketing
San Francisco, California·Marketing
Exa1w
Head of Marketing, APJ
Sydney·Marketing
Nabla2w
Head of Marketing
Anywhere in the United States·Marketing
Legora2w
Senior Director of Marketing, North America
New York City·Marketing
xAI1mo
Director of Global Growth Marketing and Sales Enablement
New York, NY·Marketing
Neural Concept1mo
Chief Marketing Officer
New York Metropolitan Area (Jersey City)·Marketing
Cognition1mo
Head of EMEA Marketing
London·Marketing
Gong1mo
Vice President, Product Marketing
Austin | Chicago | New York City | Salt Lake City | San Francisco·Marketing
Synthesia1mo
Head of Product Marketing
London·Marketing
Cursor1mo
Head of Americas Field Marketing
San Francisco·Marketing
Cognition1mo
Head of LATAM Marketing
Sao Paulo·Marketing
Gong1mo
Sr. Director of Web Strategy & Experience
San Francisco·Marketing
Anthropic1mo
Field Marketing Manager, APAC
Singapore·Marketing
Databricks2mo
Director, Web Marketing
United States·Marketing
EliseAI2mo
VP of Growth
New York City·Marketing
MongoDB2mo
VP, AI Marketing Strategy
Palo Alto; San Francisco·Marketing
Cursor3mo
Head of APJ Field Marketing
Singapore·Marketing
OpenAI3mo
B2B Marketing Lead, India
Mumbai, India·Marketing
Notion3mo
Demand & Campaigns Lead, EMEA
Dublin, Ireland·Marketing