Applied Methods
~The MetaMarketingMarketing Operations & Analytics

Marketing Operations & Analytics

Marketing Operations & Analytics roles at AI companies own the systems and reporting that connect marketing investment to pipeline and revenue—marketing automation platforms, CRM configuration, lead routing and scoring, attribution models, and the dashboards that surface campaign performance. In practice, the role frequently extends into hands-on demand-generation work, particularly paid-media campaign management, lead-funnel optimization, and lifecycle program execution—the boundary with demand generation is blurry, with many companies expecting one team or person to cover both. These roles typically sit within marketing operations or RevOps functions, partnering with sales operations, finance, and demand generation to keep marketing data clean and decisions data-driven.

$ titles --canonical
Marketing Operations ManagerMarketing Operations AnalystMarTech ManagerDemand Operations ManagerCampaign Operations Specialist
Open Jobs10
Companies Hiring10
$ expectations --role marketing-operations-&-analytics

Measured across 10 of 10 open postings.

80%
expect AI in the role's own work
10% state it as a requirement
0%
work directly with customers
30%
manage people
Director
most common level
30% of open postings
WHAT THEY ASK FOR, VERBATIM

“Comfortability using AI tools to automate manual tasks and move faster”

Astronomer · Marketing Operations Coordinator

“Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes”

Crusoe · Marketing Operations Manager

“Automate with AI: use AI to streamline how work flows and cut manual overhead across the operation”

Baseten · Marketing Technology & Operations Lead

“equally comfortable in no-code and low-code platforms (Zapier, Make, n8n) and writing custom code (Python or JavaScript)”

ElevenLabs · Automation Engineer - Influencers
$02

Skills

What companies are looking for in this role.

$ skills --core

Marketing operations and martech

70%

GTM systems and CRM operations

70%

Process design and improvement

50%

Data quality and governance

40%

Marketing and GTM measurement and attribution

40%

Demand generation programs

20%

Budget control and financial modeling

20%

Systems integration and APIs

20%
$ skills --emerging

AI workflow automation

40%
$ skills --soft

Technical team leadership and mentoring

30%
$03

Technology

The tools and technologies that define this role.

$ tech --language
Pythonmoderate
SQLmoderate
$ tech --platform
Salesforcehigh
Claudemoderate
HubSpotmoderate
Marketomoderate
$ tech --tool
Claymoderate
n8nmoderate
Zapiermoderate