Customer Marketing Manager
This role develops and executes customer storytelling strategies that turn an AI company's existing customer base into a growth engine. Managers in this position conduct customer interviews, produce case studies and video content across multiple formats, and build advocacy programs like reference networks and champion communities that support sales, product launches, and demand generation campaigns. They differ from product marketers by focusing entirely on customer voices and proof points rather than product positioning, and from content marketers by deeply embedding in GTM motion and measuring success by pipeline influence and deal acceleration. These managers typically report into marketing leadership and work cross-functionally with sales, product marketing, and customer success teams to identify high-impact storytelling opportunities and ensure customer narratives reach the right audiences at critical business moments.
Measured across 6 of 6 open postings.
“Existing fluency with Claude, and the instinct to reach for it to automate, analyze, and scale your own work”
Skills
What companies are looking for in this role.
Customer advocacy and storytelling
Content strategy and editorial planning
Demand generation programs
Sales enablement
Video and multimedia production
Cross-functional collaboration
Executive relationship building
Technology
The tools and technologies that define this role.
Open Jobs
6 open Customer Marketing Manager jobs across 5 companies.
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