Marketing & GTM Analytics

Developing metrics frameworks and KPIs for marketing impact measurement

Building and maintaining attribution models to measure marketing influence on pipeline and revenue

Creating dashboards and reporting frameworks for marketing performance measurement

Analyzing customer journey and funnel performance optimization

Conducting campaign performance analysis and optimization

Designing and analyzing marketing experiments across paid, organic, and lifecycle channels

Managing campaign setup, tracking, and taxonomy across multiple platforms

Managing marketing technology stack and integrations

Building predictive models for customer lifetime value and lead scoring

Supporting annual planning and forecasting with data-driven insights

Building data pipelines and ensuring data quality across marketing systems

Implementing marketing mix modeling for budget allocation and channel optimization

Conducting root cause analysis of performance anomalies and trends

Performing causal inference analysis and incrementality testing

Leveraging AI tools and LLMs to automate insights and improve productivity

Building agentic workflows and automated intelligence systems for scalable analysis

Implementing AI-powered processes for marketing automation and efficiency

Creating automated alert systems and anomaly detection for performance monitoring

Partnering cross-functionally with marketing, sales, and operations teams

Translating complex analytical findings into actionable business recommendations

Presenting insights to executive leadership and non-technical stakeholders

Managing stakeholder expectations and prioritizing analytical requests

Leading and mentoring analytics team members